Digital Marketing Strategist

2 weeks ago


Limassol, Limassol, Cyprus Emerald Zebra Full time

Role Overview:

We are seeking a skilled PPC Campaign Manager to lead our paid media efforts in the iGaming sector. This role will play a key part in developing, implementing, and optimizing high-performing PPC campaigns to drive business growth and exceed performance goals.

Your Key Responsibilities:

  • Develop and execute PPC strategies to maximize ROI and drive business growth.
  • Conduct thorough keyword research, bid management, and audience targeting to ensure campaign success.

Google Ads Expertise:

  • Create and manage high-impact campaigns across search, display, and video ads.
  • Optimize ad spend to ensure maximum performance within budget constraints.

Expertise in Octopus Browser & Related Tools:

  • Leverage Octopus Browser for advanced data scraping, market analysis, and campaign management.
  • Use insights to refine audience targeting and improve ad relevance.

Collaboration and Communication:

  • Collaborate closely with marketing and sales teams to ensure PPC efforts support overall company objectives.
  • Provide regular performance reports with insights for future campaign strategies.

Requirements:

  • Minimum 2 years of hands-on PPC campaign management experience, specifically within the iGaming sector.
  • Proficiency in Google Ads, with expertise in keyword research, bid management, and audience segmentation.
  • Advanced knowledge of Octopus Browser and related tools for market analysis and campaign management.

What We Offer:

  • A collaborative, innovative, and forward-thinking team committed to building a leading marketing agency.
  • Opportunities for personal and professional growth as the company expands.
  • Flexible working hours/hybrid if required.


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