Performance Marketing Director
1 month ago
Job Title: Performance Marketing Director
About the Role:
We are seeking an experienced Performance Marketing Director to lead and scale our performance marketing efforts and drive superior ROI across digital platforms for our clientele. As a key member of our team, you will develop and implement data-driven marketing campaigns across paid search, social media ads, display advertising, SEO, and affiliate marketing, focusing on conversions and growth.
Key Responsibilities:
- Develop and execute data-driven marketing campaigns to drive conversions and growth.
- Oversee the performance of multiple marketing channels, optimizing for maximum return on investment (ROI).
- Allocate and manage marketing budgets effectively, reducing acquisition costs and maximizing profitability.
- Lead and mentor a team of PPC specialists, paid social experts, and analytics professionals to achieve departmental goals.
- Use KPIs such as CPA, ROAS, and conversion rates to analyze campaign performance, providing actionable insights for continuous improvement.
- Conduct A/B tests on ads, landing pages, and strategies to optimize results.
- Work closely with cross-functional teams to align campaigns with business goals.
- Oversee the selection and management of tools and ensure effective campaign execution and analysis.
- Stay updated on marketing trends, technologies, and platforms to keep strategies innovative.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field.
- Minimum of 3 years of experience in PPC within the Forex and CFD industry.
- Proven record of managing large budgets and delivering quantifiable results.
- Success in developing and executing performance marketing strategies.
- Proficiency in using web analytics for performance optimization.
- Expertise in analytical skills, performance marketing, and web analytics.
- Experience in performance management and team leadership.
- Strong communication and interpersonal skills.
What We Offer:
- Salary range: EUR 30,000 - 42,000 gross/year (based on qualifications and experience)
- Monthly performance bonus
- Client referral commission
- Be part of a professional, friendly, and multicultural working environment
- An exceptional opportunity for a successful career in a fast-growing company
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