Digital Marketing Campaign Manager

3 weeks ago


Limassol, Limassol, Cyprus Emerald Zebra Full time

Role Overview:

We are seeking a skilled PPC Campaign Manager to lead our paid media efforts in the iGaming sector. This role will involve developing, implementing, and optimizing high-performing PPC campaigns to drive business growth and exceed performance goals.

Your Key Responsibilities:

  • Develop and execute PPC strategies aligned with broader business objectives to drive high-quality traffic.
  • Conduct thorough keyword research, bid management, and audience targeting to maximize ROI.

Google Ads Expertise:

  • Create and manage high-impact campaigns across search, display, and video ads.
  • Optimize ad spend to ensure maximum performance within budget constraints.

Expertise in Octopus Browser & Related Tools:

  • Leverage Octopus Browser for advanced data scraping, market analysis, and campaign management.
  • Use insights to refine audience targeting and improve ad relevance.

Data-Driven Optimization:

  • Regularly analyze campaign performance using analytics tools to identify and act on improvement opportunities.
  • Implement A/B testing and other techniques to enhance click-through rates, conversions, and key metrics.

Proven Impact on Business Growth:

  • Demonstrate a history of improving visibility, conversion rates, and ROI in the iGaming sector.
  • Contribute to company growth through campaigns that consistently exceed performance targets.

Results-Oriented:

  • Set, track, and exceed KPIs for campaign success, delivering measurable results.
  • Provide detailed performance reports with insights for future campaign strategies.

Your Experience:

  • Minimum 2 years of hands-on PPC campaign management experience, specifically within the iGaming sector.

Skills:

  • Proficiency in Google Ads, with expertise in keyword research, bid management, and audience segmentation.
  • Advanced knowledge of Octopus Browser and related tools for market analysis and campaign management.

Mindset:

  • A strategic thinker with a data-driven approach to campaign optimization and a track record of exceeding KPIs.
  • A history of driving successful PPC campaigns, with measurable improvements in visibility, conversions, and ROI.

What We Offer:

  • The chance to play a key role in a fast-growing startup, where your contributions will directly impact the company's success.
  • A collaborative, innovative, and forward-thinking team committed to building a leading marketing agency.
  • Opportunities for personal and professional growth as the company expands.
  • Flexible Working hours/Hybrid if required.


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