Digital Marketing Campaign Manager
3 weeks ago
Role Overview:
We are seeking a skilled PPC Campaign Manager to lead our paid media efforts in the iGaming sector. This role will involve developing, implementing, and optimizing high-performing PPC campaigns to drive business growth and exceed performance goals.
Your Key Responsibilities:
- Develop and execute PPC strategies aligned with broader business objectives to drive high-quality traffic.
- Conduct thorough keyword research, bid management, and audience targeting to maximize ROI.
Google Ads Expertise:
- Create and manage high-impact campaigns across search, display, and video ads.
- Optimize ad spend to ensure maximum performance within budget constraints.
Expertise in Octopus Browser & Related Tools:
- Leverage Octopus Browser for advanced data scraping, market analysis, and campaign management.
- Use insights to refine audience targeting and improve ad relevance.
Data-Driven Optimization:
- Regularly analyze campaign performance using analytics tools to identify and act on improvement opportunities.
- Implement A/B testing and other techniques to enhance click-through rates, conversions, and key metrics.
Proven Impact on Business Growth:
- Demonstrate a history of improving visibility, conversion rates, and ROI in the iGaming sector.
- Contribute to company growth through campaigns that consistently exceed performance targets.
Results-Oriented:
- Set, track, and exceed KPIs for campaign success, delivering measurable results.
- Provide detailed performance reports with insights for future campaign strategies.
Your Experience:
- Minimum 2 years of hands-on PPC campaign management experience, specifically within the iGaming sector.
Skills:
- Proficiency in Google Ads, with expertise in keyword research, bid management, and audience segmentation.
- Advanced knowledge of Octopus Browser and related tools for market analysis and campaign management.
Mindset:
- A strategic thinker with a data-driven approach to campaign optimization and a track record of exceeding KPIs.
- A history of driving successful PPC campaigns, with measurable improvements in visibility, conversions, and ROI.
What We Offer:
- The chance to play a key role in a fast-growing startup, where your contributions will directly impact the company's success.
- A collaborative, innovative, and forward-thinking team committed to building a leading marketing agency.
- Opportunities for personal and professional growth as the company expands.
- Flexible Working hours/Hybrid if required.
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