Digital Marketing Director
4 weeks ago
Unlock the Power of SEO
We are seeking an experienced Digital Marketing Director to lead our clients' digital marketing initiatives. This role is critical in enhancing their online presence and driving targeted, high-quality traffic to their platform.
Key Responsibilities:
- Develop and implement comprehensive SEO strategies to elevate search engine rankings and expand digital presence.
- Lead and manage the SEO team, setting clear goals and fine-tuning strategies to optimize performance and results.
- Conduct in-depth keyword analysis to capture key search terms and drive relevant traffic.
- Oversee the optimization of website content, landing pages, and paid search campaigns to improve rankings and user experience.
- Partner with content creators to ensure all digital content is SEO-optimized while maintaining quality and relevance.
- Utilize cutting-edge analytics tools to assess SEO strategy performance and make informed adjustments.
- Stay up-to-date with the latest SEO and digital marketing developments, particularly those impacting the financial industry.
- Collaborate with department heads to ensure SEO aligns with overall marketing and business goals.
- Manage and allocate the SEO budget to ensure resources are used effectively for maximum ROI.
- Regularly update senior management with clear, actionable insights on SEO performance and progress.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field.
- At least 5 years of SEO experience, including a minimum of 2 years in a leadership role.
- Previous experience within the financial services sector is highly preferred.
- Deep knowledge of SEO tools and platforms like Google Analytics, SEMrush, Moz, and Ahrefs.
- A history of developing and executing successful SEO strategies leading to measurable increases in traffic and revenue.
- Strong analytical skills with the ability to interpret data and make informed decisions.
- Excellent team leadership and management capabilities, with the ability to inspire and guide a high-performing team.
- Exceptional communication and interpersonal abilities to engage stakeholders and present SEO insights clearly.
Package and Benefits:
- Salary depends on experience: 36K - 45K EUR Gross/Year
- Provident Fund
- Bonus based on performance
- Employee Discount Card
- Learning & Development Budget
About Emerald Zebra:
A well-established FinTech Company specializing in online trading and focusing on employee experience and development.
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