CRM Manager

1 week ago

Limassol, Cyprus Alpha Talent Solutions Full time

Our client is a leading tech and digital services provider operating within the iGaming industry. As part of their continuous growth we are now seeking a B2B CRM Manager to join their team in Cyprus or Malta.

Responsibilities:

  • Develop and implement multi-channel CRM strategies through a data led approach, to drive customer engagement and retention, tailored to the look and feel of our clients B2B brands.
  • Monitor and optimise CRM campaigns and customer journeys to improve customer experience
  • Monitor KPIs related to customer engagement, retention, and revenue, to provide regular reports and insights to stakeholders.
  • Analyse customer behavior and assess its impact on business KPIs.
  • Segment customers based on behaviors to tailor offers and come up with effective campaigns and promotions aimed at maximizing revenue and retention.
  • Stay up to date with industry trends, while also monitoring competitors to ensure brands maintain best practices and being competitive.
  • Collaborate with various departments to ensure cohesive promotion and offers that align with the overall business objectives.

Requirements;

  • Degree in Marketing, Business Admin or related would be preferred
  • Proven CRM experience (B2B) within the iGaming industry
  • Knowledge of CRM systems such as Optimove, Salesforce,
  • Experience with data analytics and reporting tools.
  • Strong understanding of the online gambling industry.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with diverse stakeholders and build strong relationships.
  • Analytical mindset with the ability to interpret data, derive actionable insights, and drive strategic decision-making.
  • Results-driven approach with a focus on delivering measurable business outcomes.

  • Health Insurance
  • Learning and development opportunities, interesting challenging tasks;
  • Company fitness corner in the office for employees;
  • Breakfasts and lunches in the office (partially paid by the company).

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