Mobile App Digital Marketing Executive

1 day ago

Limassol, Limassol, Cyprus XM Full time €104,000 - €130,878 per year

Performance Marketing Executive (Mobile App) – Cyprus

The Role:

We are seeking a skilled and data-savvy Performance Marketing Executive specialised in mobile applications to join our dynamic team. Working in a rapidly evolving and agile environment, you will be responsible for the mobile app marketing landscape, with an emphasis on driving growth via app acquisition strategies.

Main responsibilities:

  • Develop and execute performance marketing strategies for app campaigns across various platforms
  • Conduct targeted audience research tailored to app users
  • Analyse campaign data to optimise app-specific metrics and user engagement
  • Prepare insightful reports to communicate app campaign outcomes, insights, and recommendations to stakeholders
  • Manage advertising budgets to ensure a strong ROI in app marketing campaigns
  • Conduct competitor analysis to understand our key competitors' strengths, weaknesses, and strategies
  • Collaborate with internal and external stakeholders to ensure the successful execution of our marketing campaigns
  • Stay updated on industry trends and technologies to refine campaign strategies

Main requirements:

  • BSc/MSc in Mathematics, Statistics, Marketing, or a related field
  • At least 3 years of experience in a similar position, with a focus on managing large-scale app campaigns
  • Proven experience in an app-first business environment, especially in the financial services or gaming industry
  • In-depth knowledge of app-tailored digital advertising platforms (I.e., Google Ads, Meta, and AppLovin)
  • Experience in using third party app measurement platforms (i.e., Firebase, AppsFlyer) and competitor analysis platforms (i.e., )
  • Advanced skills in data analysis and optimisation techniques, with a focus on app marketing metrics and KPIs
  • Excellent communication and interpersonal skills
  • Strong attention to detail
  • Very good knowledge of English
  • Advanced Microsoft Excel skills

Benefit from:

  • Attractive remuneration package plus performance related reward
  • Private health insurance
  • Corporate pension fund
  • Intellectually stimulating work environment
  • Continuous personal development and international training opportunities

The Hiring Experience: What Awaits You

  • Let's Connect – Intro Chat with Talent Acquisition
  • Test your edge – Aptitude Assessment
  • Deep Dive – First Interview with Your Future Team
  • Bring It to Life – Role-Specific Take-Home Task
  • Test your edge – Personality Assessment
  • Final Connection – Final Interview

Type of employment
: Full-time

Location
: Cyprus

Please visit our website to submit your online application for this position.

All applications will be treated with strict confidentiality.

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