CRM Lifecycle Specialist

Join Our Team as a CRM Lifecycle Specialist in the thriving iGaming Industry 

This is a 100% remote position available for employment in the following countries only: Bulgaria, Croatia, Cyprus, Estonia, Latvia, Lithuania, North Macedonia, Poland, Turkey and Ukraine.

Who we are? 

Ludicrum is redefining iGaming, blending creativity with technology to deliver world-class gaming experiences. From marketing and product development to customer support and financial reporting, our teams are changing the game. Our vision is to create ultra-intuitive and engaging platforms to fuel growth through strategic partnerships and market expansion.

Our success is driven by core values deeply embedded in our culture. We believe in transparency, always being clear, open, and honest. We are goal-focused, relentlessly pursuing our targets. Adaptability is key - we embrace change and use it to excel. Kaizen guides us, as we continuously improve, test, and refine. 

With a dynamic and collaborative culture and fast career growth, our 250+ global team thrives

In a nutshellSupport the development and execution of lifecycle strategies that enhance player engagement, retention, and lifetime value. This role is responsible for building, optimizing, and personalizing CRM campaigns across multiple channels, ensuring seamless player experiences throughout every stage of the lifecycle—from registration to reactivation. Success is measured by conversion performance, engagement growth, and the efficiency of automated, data-driven communication flows.
The responsibilities & the impact YOU will have:

Lifecycle Campaign Management

• Build, launch, and optimize CRM campaigns across all lifecycle stages (registration → FTD → acquired → churned).
• Execute targeted communications across email, push, browser, and WhatsApp/Telegram channels.
• Coordinate campaign timelines and assets with Product, Data, and Content teams.

Segmentation and Personalization

• Create dynamic player journeys with precise segmentation and personalized messaging.
• Ensure data accuracy, tagging, and event tracking for relevant targeting.
• Implement automated triggers and journey rules that respond to player behavior.

Testing and Performance Optimization

• Develop A/B tests to evaluate campaign effectiveness and refine strategy.
• Analyze KPIs such as conversion rate, churn, engagement, and retention uplift.
• Translate insights into actionable recommendations for continuous improvement.

Cross-Functional Collaboration

• Work with Product and Data teams to align CRM initiatives with player experience goals.
• Partner with the Content team to ensure consistent tone, timing, and messaging across all channels.
• Contribute to cross-department initiatives that support player retention and reactivation.

Automation and Efficiency

• Identify opportunities to automate CRM operations and scale recurring workflows.
• Maintain CRM infrastructure integrity through ongoing testing and optimization.
• Support tool integrations and ensure best practices in using CRM platforms like FastTrack.

All you need is…

• Proven experience managing lifecycle campaigns across multiple channels (email, push, browser, messaging apps).
• Strong understanding of customer segmentation, personalization, and player journey design.
• Hands-on experience with CRM tools or automation platforms (e.g., FastTrack, Braze, Salesforce, HubSpot, etc.).
• Ability to build and analyze A/B tests and translate results into actionable insights.
• Solid grasp of data accuracy, tagging, and event tracking for campaign targeting.
• Strong analytical mindset with experience tracking KPIs like conversion, retention, and churn.
• Proven ability to collaborate cross-functionally with Product, Data, and Content teams.

       Nice to have

• Experience in the iGaming or other high-engagement digital industries.
• Familiarity with multi-channel messaging platforms like WhatsApp or Telegram.
• Basic knowledge of SQL, APIs, or data integration for CRM operations.
• Previous experience implementing automation workflows or journey builders at scale.

  Why You'll love working here:

• Flexible and Remote Working: Work from anywhere, supporting your work-life balance.
• Equipment provided: We'll set you up with a laptop, headphones, and mouse so you're ready to work comfortably.
• Career Growth: We're committed to your development, offering training and advancement opportunities.
• Performance Recognition: Earn raises and career progression opportunities based on a quarterly performance review and a constructive feedback cycle.
• Health and Fitness Benefits: Receive fitness reimbursements from day one, and after one year of employment, gain access to a health budget to support your well-being.
• Self Development Budget: Invest in your growth through online courses and professional learning opportunities.
• Extra Paid Annual Leave: Enjoy 22 days of vacation, with an additional day added for each year of employment, up to a maximum of 26 days.
• Special Birthday Perk: Take your birthday off after a year of employment to celebrate

We are not just offering a job; we offer the chance to be part of something bigger. Apply today Submit your resume in English and join us in creating unforgettable experiences. We can't wait to hear from you

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