CRM Lead

12 hours ago

Limassol, Limassol, Cyprus Parimatch Full time $60,000 - $120,000 per year

Bringing people back from boredom since 1994.

Parimatch is an online entertainment company with 30+ years in the game.

We create digital experiences where sports, culture, and technology meet — bold, immersive, and built to engage.

With 4,000+ professionals and operations in 15+ countries, Parimatch is a global ecosystem driven by performance, smart engineering, and style.

We are looking for a talented CRM Lead to join our team.
In this role, you will:

  • Building a CRM strategy and managing a CRM plan for different locations
  • Planning segmentation and CRM activities
  • Running tests and analyzing their results to increase player activity and retention
  • Managing, initiating, and facilitating meetings with the CRM team
  • Developing bonus mechanics and campaigns, analyzing their effectiveness
  • Controlling and working with metrics: ATPU, RR, BR, DAU/MAU, Conversion by type of communication
  • Presenting CRM activities progress, experiment results, and impact on product performance to stakeholders
  • Compiling and maintaining reports with CRM activity results.

Skills you'll need to bring:

  • 2+ years in CRM management within the iGaming industry, with a focus on building long-term customer relationships
  • Experience in building communication flows using various communication channels.
  • Proactive & Initiative: You take charge and are ready to lead projects to successful completion
  • Data-Driven: You make decisions based on metrics and KPIs, leveraging data for insights Communication
  • Skills: You can effectively communicate with various teams and clients, crafting clear and compelling messages
  • Customer Understanding: You deeply analyze customer needs and behavior to develop personalized offerings
  • Creative Problem Solver: You find innovative solutions to enhance customer engagement and retention
  • Adaptable: You quickly respond to market changes and are ready for new challenges
  • Market Analyst: You research trends and competitors to refine CRM strategies and products
  • English: B2+
  • Ukrainian: would be a plus

Nice to have:

  • Experience in the Asia region, Customer Development (CustDev).

We care about you:

  • Vacation: Reset. Recharge. Come back stronger.
  • Sick Leave Allowance: Health is power. We designed the system to support you.
  • Benefits Model: Your budget, your rules – spend it where it counts. Day one, it's yours. No waiting, no barriers.
  • Motivation Bonus System: We see results. We reward drive. Our bonus system fuels performance and celebrates dedication – because excellence deserves recognition.
  • Training Balance: Learn fast. Grow faster. Upskill, stay ahead, and keep your edge sharp.
  • Team Building: Stronger together. We connect, compete, and celebrate – great teams don't happen by accident.
  • Generation Program: Focused on boosting the potential of children within our families.
  • Work & Fun Balance: Driven at work, alive beyond it. Events, surprises, and shared moments keep our spirit high and our energy unstoppable.

Taking care of our people is an integral part of
Parimatch
shared values, ensuring a supportive and positive workplace culture.

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