Head of CRM

20 hours ago

Limassol, Limassol, Cyprus Art2Hire Full time €90,000 - €120,000 per year


Our client, a trusted affiliate program powering top-performing brands across Tier-1 and LATAM markets, is now looking for a Head of CRM with iGaming experience.

Location: Limassol, Cyprus
Type: Office or Remote, full-time
Start date: ASAP

Responsibilities:

  • Build, lead and mentor the CRM team, fostering a culture of innovation and data-driven decision-making.
  • Define and execute a comprehensive CRM strategy aligned with business goals.
  • Lead the planning, development, and optimization of customer lifecycle campaigns (onboarding, engagement, retention).
  • Manage segmentation and personalization to deliver targeted and relevant communications.
  • Drive adoption of marketing automation tools and ensure effective CRM technology stack management.
  • Partner with Data/BI teams to leverage insights for continuous optimization.
  • Develop and oversee loyalty and rewards programs to maximize customer lifetime value (CLV).
  • Collaborate with product, marketing, and affiliate teams to ensure a seamless customer experience across all touchpoints.
  • Own reporting and KPIs, including retention rates, engagement metrics and ROI of CRM activities.

Requirements:

  • 4+ years of experience in CRM, lifecycle marketing, or retention, with at least 2 years in a leadership role.
  • Strong expertise in CRM platforms.
  • Solid analytical skills, with experience using customer data for segmentation and personalization.
  • Excellent leadership and team management abilities.
  • Strong project management skills, able to coordinate across multiple teams.
  • Experience in the iGaming industry is a must.
  • English Upper-Intermediate+

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