Head of CRM

3 days ago

Limassol, Limassol, Cyprus Parimatch Full time €90,000 - €120,000 per year

Bringing people back from boredom since 1994.

Parimatch is an online entertainment company with 30+ years in the game.

We create digital experiences where sports, culture, and technology meet — bold, immersive, and built to engage.

With 4,000+ professionals and operations in 15+ countries, Parimatch is a global ecosystem driven by performance, smart engineering, and style.

We are looking for a Head of CRM to join our team.
Your main responsibilities will be:

  • Develop and execute a comprehensive CRM strategy focused on player retention, engagement, and increasing LTV across all segments;
  • Implement advanced segmentation and personalization based on player behavior, value (ARPU, LTV, Bonus Rate, etc.), preferences, and activity levels;
  • Track and analyze CRM performance using key metrics: OR, CTR, CR, RR, DAU/WAU/MAU, churn rate, bonus cost, act days and more;
  • Work closely with product, marketing, BI, and design teams to ensure alignment and seamless implementation of CRM initiatives;
  • Continuously explore new CRM tactics, run A/B and multivariate tests, and apply data-driven insights to improve campaign performance.

Essential professional experience:

  • 3–5 years of CRM experience, including at least 1–2 years in a team lead or head-level position within iGaming/Gambling;
  • Deep understanding of player funnels, lifecycle stages, behavioural analytics, and retention metrics;
  • Hands-on experience with CRM platforms;
  • Proven ability to build and manage trigger-based, rule-based, and behaviour-driven communication flows;
  • Strong command of Excel/Google Sheets and experience working with BI tools (e.g., Tableau, Looker, Power BI);
  • Leadership and communication skills with the ability to set goals, motivate teams, and drive performance.

We care about you:

  • Vacation: We care about your well-being and offer flexible vacation options tailored to your location.
  • Sick Leave Allowance: Your health is our priority. In addition to our standard sick leave allowance, we also offer a flexible sick leave policy without paperwork.
  • Co-Working Compensation: Work flexibly, wherever you choose. We provide a monthly budget for co-working spaces in cities where we don't have a physical location, or the option of a budget for home office expenses twice a year, available from day one.
  • Benefits Model: Access our benefit programs to support your work-life balance, effective from day one. You can spend this budget on anything, starting from dental care for yourself to veterinary support for your four-legged friend.
  • Game Changer: Access MBA scholarships to enhance your knowledge and register your kids for our internal project, "gENERation", focused on boosting the potential of children within Parimatch families.
  • Motivation Bonus System: Recognizing your performance is fundamental to our culture. To reward your dedicated work, we have a Motivation Bonus System in place for all our employees.
  • Work & Fun Balance: We believe the balance of work and fun is crucial for the well-being of our employees. Corporate events, gifts for your Birthday (Netflix, GoGift, and other certificates), Christmas, and other occasions.

Taking care of our people is an integral part of
Parimatch
shared values, ensuring a supportive and positive workplace culture.

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