Email Marketing Specialist

5 days ago

Nicosia, Nicosia, Cyprus Aylo Careers Full time €40,000 - €80,000 per year

Established in 2004, we are a tech pioneer offering world-class adult entertainment and games on some of the internet's safest and most popular platforms. With the support of an international team of dynamic and collaborative innovators, we are on a mission to enable safe user experiences and empower our communities by celebrating diversity, inclusion, and expression — all while maintaining robust trust-and-safety protocols.  

We embrace the best of both worlds Local talent can thrive in our collaborative office space with the flexibility of a hybrid work environment, while remote team members play an integral role in shaping our dynamic culture from afar. We have offices in Montreal (Quebec), Austin (Texas) and Nicosia (Cyprus).   

*A select number of positions require full-time in office attendance* 

We are looking for an Email Marketing Specialist who will be responsible for onboarding, engaging, and retaining users while ensuring our email marketing operations are optimized for deliverability, compliance, and measurable business impact. This role combines strategy, execution, and performance monitoring, with a strong focus on IP/domain reputation and deliverability best practices. 

What You'll Be Doing: 

  • Plan, design, and execute targeted email marketing campaigns to onboard, engage, and retain users. 
  • Develop and implement strategies for persuasive, personalized messaging using segmentation and behavioral triggers. 
  • Grow and maintain high-quality, compliant email lists, ensuring proper list hygiene. 
  • Enhance email templates with compelling graphics, personalization, and advanced features, ensuring mobile responsiveness. 
  • Track, analyze, and report on key metrics (CTR, conversion, bounce rate, list growth, sharing, and revenue). 
  • Optimize campaigns and templates through continual improvement and A/B testing. 
  • Research user lifecycles to identify optimal engagement touchpoints. 
  • Collaborate with Product to create seamless, holistic user journeys. 
  • Align email communications with brand and revenue objectives. 
  • Monitor and maintain sender/IP/domain reputation, managing bounces, suppressions, and feedback loops. 
  • Implement and oversee SPF, DKIM, and DMARC authentication, proactively resolving deliverability issues. 
  • Ensure all campaigns comply with GDPR, CAN-SPAM, CCPA, and industry best practices. 

What You'll need to be successful: 

Must Haves: 

  • 2+ years of experience in Email marketing. 
  • Bachelor's degree in Marketing or a similar field or similar experience 
  • Hands on experience with HTML. 
  • Excellent written communication and copywriting skills. 
  • Proficiency in Email Marketing automation. 
  • Strong understanding of email deliverability, sender reputation, and ISP/ESP guidelines. 
  • Experience with segmentation, personalization, and A/B testing. 
  • Strong analytical mindset with the ability to translate data into actionable insights. 
  • Familiarity with compliance frameworks (GDPR, CCPA, CAN-SPAM) 

Nice to have:

  • B2 level in German is a plus 

As an equal opportunity employer, we celebrate diversity and are committed to creating an inclusive environment for all employees 

In this role you may be exposed to adult content 

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