Performance Marketer – Employer Brand

Responsibilities
Recruitment Performance Marketing

• Launch and optimize paid campaigns across Meta, LinkedIn, Telegram, TikTok, Google Ads to promote job openings and employer brand.
• Manage career site and landing pages: structure, messaging, A/B testing, performance analysis.
• Own metrics: CPC, CTR, CPL, conversion to apply, and full-funnel analytics.
• Drive conversion at every stage: Impressions → Clicks → Apply → Interview.
• Build reports and dashboards: cost per lead, time-to-apply, attribution.
• Set up tracking infrastructure: UTM tags, GA4, pixels, event tracking. Interpret data and extract insights.

Content & Seeding

• Plan and execute community seeding across relevant platforms (Habr, Reddit, Telegram, etc.).
• Collaborate with the TA team and hiring managers to craft campaign messaging tailored to specific roles.
• Create job creatives (copy, visuals, banners) together with a designer or independently (Canva or similar tools).
• Own and contribute to the content strategy and support our careers blog.

Recruitment Marketing & EVP

• Support development and localization of EVP and employer brand messaging.
• Manage employer social media channels and career platforms (LinkedIn, Instagram, Telegram, HH, Glassdoor, our career web site etc)
• Maintain email funnels: nurture sequences, reminders, event invites, and automated journeys.
• Organize and promote employer brand events: webinars, meetups, AMA sessions, and more.

Requirements
We are looking for a Marketing Manager who:

• Has 4+ years of experience in HR marketing, digital marketing, or performance marketing;
• Upper-Intermediate (B2) level or higher English
• Sees content as a tool to influence behavior, not just to look "nice";
• Thinks like a growth and performance marketer: every post, landing, or email is a testable hypothesis;
• Understands that employer brand = hiring funnel, and knows how to optimize it using data, A/B tests, and marketing tools;
• Can segment audiences and tailor messaging to each stage of the candidate journey;
• Is metrics- and outcome-driven — if the CTR drops below 1%, you know what to do;
• Is hands-on with advertising platforms, email marketing tools, and performance analytics;
• Is open and ready to relocate to Cyprus to work with our in-house team.

Conditions

We know that great talent deserves great conditions, so here's what you can expect when joining us:

• EU-based employment contract and a 3-year Cyprus work visa with full support for your relocation and visa processes, including assistance for your family.
• Full relocation package: flights to Limassol for you and your family, a company-covered apartment for the first month, and full relocation support to make your move smooth and hassle-free.
• Transparent performance reviews twice a year, with bonus opportunities and salary adjustments.
• Private medical insurance for you and your family, a corporate mobile plan (unlimited in Cyprus with roaming included), and interest-free support for car purchases.
• Mindfulness & well-being support, including psychological assistance with 50% coverage.
• 50% coverage of school and kindergarten fees for your children.
• Fully covered sports benefits, and also access to in-house electric scooters and bike rentals, and cycling purchase compensation.
• Investment in your growth: paid language courses and access to suited-for-you development programs, including conferences, training programs, and coaching to support your professional journey.
• A culture of recognition: a peer reward program to celebrate your contributions.
• A fully equipped office in Limassol's city center, with everything you need for deep work and collaboration.
• Free catering in the office and an in-house coffee bar with high-quality drinks and a health bar stocked with nutritious snacks.
• A strong engineering culture: international teams, corporate events, team buildings, and hackathons—because great work happens in great communities.

Recruitment process

• HR Interview (45 mins);
• Hiring Manager Interview (1 hour);
• Test assignment
• Final Interview (1 hour).