Head of Brand

2 weeks ago

Limassol, Limassol, Cyprus PEOPLEHUNT Full time €60,000 - €120,000 per year
Head of Brand & Communications

Location: Remote
Type: Full-Time

The Opportunity

We're partnering with a fast-growing iGaming start-up building a next-generation, high-performance gaming platform - and we're looking for a bold, strategic, and creative Head of Brand & Communications to shape our iGaming client's global presence.

If you thrive at the intersection of creativity, community, and impact - and know how to turn ideas into influence - this role is for you.

Key Responsibilities

  • Develop and execute company global brand strategy with a strong focus on community and digital growth.

  • Define and uphold brand identity, tone of voice, and visual guidelines across all channels.

  • Manage brand architecture (Company Partners, and sub-brands).

  • Launch and oversee ecosystem-wide campaigns focused on awareness, engagement, and retention.

  • Build and implement PR and communication strategies (SMM, media relations, influencers).

  • Strengthen brand reputation and manage global Online Reputation Management (ORM).

  • Grow and lead social media and community presence, including ambassador and UGC programs.

  • Plan and execute online/offline activations, measuring community impact and engagement.

  • Drive sponsorship, partnership, and event strategies in key markets.

  • Integrate AI and automation tools into content workflows and analytics.

  • Track brand metrics (awareness, engagement, trust) and adapt strategies by region.

What You Bring

  • 5+ years of experience in branding, communications, or marketing within iGaming, entertainment, fintech, or crypto.

  • Proven track record in launching or scaling brands, especially in startups or high-growth environments.

  • Strong expertise in digital communications, social media, community building, and PR tools.

  • Experience working with influencers, media, and community leaders.

  • Ability to manage B2C, B2B, and partnership-oriented communication flows.

  • Understanding of crypto and fiat iGaming audiences.

  • Experience with sponsorships, events, and industry collaborations.

  • Creative yet structured approach - equal parts storytelling and performance mindset.

  • Excellent communication, leadership ability, and experience managing teams/agencies.

  • English: Upper-Intermediate+ (additional languages are a plus).

What Makes Us Different

  • Learn from top-tier founders: Work with leaders who have successfully built and scaled companies.

  • Startup heart, holding-level ambition: Fast growth, big vision, no limits.

  • Real autonomy: Freedom to experiment, test, fail, and scale what works — without legacy constraints.

  • No outdated rules: We challenge conventions every day.

  • Flexible full-time setup: Core hours 11:00–16:00 CET; organize the rest your way.

  • Day-off policy that respects real life: Work should support life, not the other way around.

  • Culture of care: We value people over processes.

  • Space to grow: As the company scales, your scope, influence, and opportunities grow with it.

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