Senior Social Ads Specialist

At Reverse Tech, we are on a mission to create, launch, and scale digital product brands in the health and wellness space. Our goal is ambitious – we aim to help 10 million people improve their health by 2026 through hyper-targeted, mass-scale brands. We specialize in subscription-based business models and pride ourselves on being results-focused, with no big egos, just big data.

What We Want to Achieve:

Our vision is to discover novel self-serve solutions to the world's greatest health problems, all while adhering to our core values.

We are looking for a Meta Ads Specialist to join our Reverse Tech remote team. You will play a crucial role in creating and managing effective advertising campaigns on Meta and other social media ad platforms. You'll work closely with senior stakeholders across all Reverse Tech, contributing to our mission of improving lives and changing the world through innovative digital solutions.

About the role:

• Plan, execute, and optimize advertising campaigns on Meta's platforms using data-driven insights and best practices.
• Optimize ad budgets, bidding strategies, and targeting.
• Monitor and analyze campaign performance using tools like Hyros, Looker, Mixpanel, and advertising platforms' native analytics.
• Research and test new ad formats, features, and audiences to identify opportunities and enhance performance.
• Collaborate with internal teams (creative, design, copy, and product) to ensure alignment between campaign objectives and execution.
• Communicate and report on campaign results, insights, and recommendations to stakeholders.

Requirements

Skills needed

• 3+ years of experience in a similar role at a digital business, ideally a subscription-based B2C product.
• Hands-on experience managing Meta Ads, including knowledge of its policies, guidelines, and best practices.
• Strong analytical and problem-solving skills, with the ability to interpret data and present actionable insights.
• Familiarity with B2C app business metrics (CPA, AOV, LTV, CTR) and an understanding of how funnels operate.
• Communication and collaboration skills, with the ability to work effectively in a remote environment.
• A creative and innovative mindset, with the ability to generate and test new ideas.
• High sense of ownership and proactivity—you take initiative and drive results.
• Experience with complex environments, multiple products. Unblocking new businesses.

Nice to have but not mandatory:

• Experience in the health & fitness vertical
• Knowledge in automation integrations for efficiency
• Experience with other advertising platforms (e.g., Google Ads, YouTube, Pinterest, or TikTok)
  
• Experience using n8n, coding, no-code tools or automations extensively.
• Experience with subscription models.

Our Values:

• Care: We support and stand by our team members in any situation, ensuring that no one is left behind.
• Extreme Ownership: We take responsibility not only for tasks under our direct control but for anything that impacts our mission's success.
• Identification: We take pride in being part of something bigger than ourselves, with the goal of changing the world by helping people get healthier.
• Communication: We value honesty and direct language, fostering a culture free of politics.
• Performance: We believe in providing full freedom while striving for top-notch performance from everyone.
• Trust: We value the words and qualities of our team members, fostering an environment of trust and respect
  

Benefits

What Our Team Members Get:

• 100% remote and flexible work hours
• Top notch equipment (MacBook Pro or PC, you decide)
• Full-time or freelance opportunities
• Learning from the best, including ex-Googlers and more
• Unlimited growth prospects
• Inclusion in a winning team
• Competitive compensation
• A fun, non-corporate atmosphere

Learn more about us at and apply today to become a key player in our exciting journey.

*This position is offered as a Remote option, reach out to us to evaluate the options according to your location.