Paid Social Specialist

Who We Are.
Axi is a leading global provider of margin and deliverable Foreign Exchange, Contracts for Difference (CFDs), and Financial Spread betting. Our business has evolved into a world-class, multifaceted brokerage with offices in six regions. With heavy investment in the latest trading technology, Axi seeks to offer the most comprehensive end-to-end trading experience available, servicing traders of all levels from beginners to institutional-level clients.

Let's talk about the cool stuff you do at Axi
We are seeking a strategic and results-driven
Paid Social Specialist
to lead the daily management and optimisation of paid social media campaigns. This role is key to driving new customer acquisition and increasing trading volume across our brands – Axi, One Financial Markets, and PsyQuation. You will be responsible for developing channel strategies, analysing performance, and shaping the vision for paid social to deliver impactful growth across global markets.

Your EDGE Assignment/You Will

• End to end planning, set up and execution of paid social campaigns across multiple channels, including Facebook, Instagram, and LinkedIn
• Launch campaigns on time and in compliance with platform best practices (naming conventions, campaign/adset/ad structure, frequency settings, conversion event, etc) and in accordance to target goals & objectives in-line with business strategy
• Consistently delivers on day-to-day tasks for all assigned campaigns (daily pacing towards budget and KPI, weekly internal reports, monthly business reports, data integrity, etc)
• Prepare and present campaign results; Recommend strategies with ROI-focused insights and recommendations to improve channel performance
• Strong grasp of the overall marketing ecosystem and specifically the role that digital media and paid social plays within
• Serve as a platform expert across various paid social channels with the ability to advise cross functional teams on audience demos, targeting capabilities and creative formats
• Collaborate with regional managers and other Marketing team members to make informed recommendations around targeting, platforms, creative formats and budget allocation
• Manage publisher relationships with Facebook, LinkedIn, and other digital partners on ways to best leverage their platforms and opportunities to scale towards business goals
• Analyse and interpret insights for attribution modelling and 3rd party analytics data
• Build strong relationships within the Marketing team and cross-functionally with all internal stakeholders
• Understand the latest trends and new technologies in social media
• Deliver and own multiple projects/deliverables in a timely manner
• Communicates successes, failures, and escalations to line manager promptly
• Measure, report, analyse the performance of campaigns across channels and translate findings into actionable, data-driven recommendations to improve future performance
• Undertake any tasks and projects as assigned to meet evolving business needs (able to discern cost/benefit to decide priorities independently)

Are you the one?

• 2–3 years of hands-on experience managing paid social media campaigns across platforms such as Facebook, TikTok, and Twitter/X
• Strong analytical mindset with proven experience in interpreting performance data and turning insights into actionable strategies
• Proficient in Excel and comfortable working with data to track, report, and optimise campaign performance
• Demonstrated ability to take ownership of channels, working independently to drive results and meet KPIs
• Skilled in campaign optimisation, continuously testing and refining to improve performance
• Self-motivated and proactive, with a passion for growth and performance marketing
• Creative and open-minded, eager to test new ideas, formats, and approaches
• Strong sense of accountability and ability to work with minimal supervision

Axi's bag of delights

• Competitive and attractive compensation.
• Extensive learning opportunities, such as professional training and certifications and soft skills development.
• 21 annual leave days per year, 5 paid study leave days per year, and 1 paid volunteer day per year.
• Health Insurance.
• Hybrid work mode for greater flexibility

Axi's interview journey

• Talent Acquisition Interview minutes)
• Assessment test (60 minutes)
• Final Interview (60 minutes)

Please note that our organization works with recruitment agencies on a pre-approved basis only. A recruitment agency that wishes to submit candidate profiles or resumes for consideration must obtain prior written consent from our talent acquisition team. We do not accept unsolicited resumes from recruitment agencies, and we will not be responsible for any fees related to unsolicited resumes. Should we receive an unsolicited resume from a recruitment agency that does not have prior written consent, we will not be responsible for the payment any fees related to the recruitment of the candidate represented in the unsolicited resume.

At Axi, we prioritise creating a workplace that upholds fairness and respect for all. We encourage every individual within our community to contribute towards a culture where everyone feels a sense of belonging and is treated with the dignity they deserve. We make all employment-related decisions—whether in hiring, compensation, training, performance reviews, or termination—based on merit and without bias, ensuring equal opportunities for everyone. We consciously work to identify and overcome any unconscious biases, with a commitment to fostering an inclusive environment where every employee and candidate feels genuinely welcomed and valued.