Digital Marketing Manager with Forex experience

2 weeks ago

Limassol, Limassol, Cyprus The Lemon Consulting Full time €50,000 - €60,000 per year

Position: Digital Marketing Manager

Location: Limassol, Cyprus

Employment type: Full-time

Remuneration: Base salary.

Duties And Responsibilities

  • Develop and lead the end-to-end digital marketing strategy across all paid channels, including Paid Search, Display, Paid Social, Programmatic, SEO, and Retargeting
  • Plan, execute, and continuously optimize high-performing campaigns across Google Ads, Bing, Facebook, Instagram, TikTok, LinkedIn, Twitter, and programmatic platforms
  • Design and implement an integrated lead generation framework focused on analytics, audience segmentation, and conversion funnel optimization
  • Translate marketing goals into actionable digital strategies that align with business objectives and growth targets
  • Foster a data-driven marketing culture by integrating digital analytics with business intelligence to generate meaningful insights
  • Develop and manage multi-touch attribution models to accurately measure performance across channels
  • Partner with IT and analytics teams to evolve reporting frameworks, dashboards, and decision-making tools that guide marketing and business strategy
  • Oversee external media agencies to ensure alignment with business objectives, efficient execution, and achievement of performance targets
  • Lead the global strategy and execution of digital campaigns, maximizing ROI, lead quality, and scalability
  • Continuously test and refine creatives, landing pages, and audience targeting strategies through A/B testing and performance monitoring
  • Collaborate closely with internal stakeholders including Business Development, Product/IT, Compliance, Country Managers, and Regional Marketing teams to deliver cohesive and impactful campaigns.

REQUIREMENTS:

  • Fluent in English (minimum C1 level) with strong proficiency in both written and verbal
  • Minimum 5 years of experience in digital or performance marketing, including at least 2 years in a managerial capacity
  • Proven success in data-driven lead generation within financial services or FX trading industries
  • Advanced understanding of multi-channel attribution, funnel analytics, and media mix modeling
  • Strong expertise in Google Ads, Meta Ads, LinkedIn Ads, Google Analytics 4, Google Tag Manager, and data visualization tools such as Power BI
  • Demonstrated ability to manage large media budgets, ensuring measurable ROI and consistent lead pipeline contribution
  • Analytical, growth-oriented mindset with a passion for transforming complex data into strategic decisions
  • Excellent leadership, collaboration, and communication skills, with the ability to influence cross-functional teams effectively.

BENEFITS:

  • Unique opportunity to build your career within a fast-growing, global organization
  • Competitive remuneration package based on qualifications and experience, including 13th salary and discretionary performance bonuses
  • Comprehensive medical insurance covering outpatient, inpatient, and dental care
  • Continuous professional growth through our Employee Training & Development program
  • Participation in our Provident Fund Scheme for long-term savings and investment
  • Birthday and loyalty benefits recognizing employee milestones
  • Collaboration with SportBenefit to support health and well-being
  • Regular team-building events and group activities fostering a strong and engaging company culture.

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