Digital Marketing Manager

ABOUT THE JOB

About Us

A forward-thinking Fintech enterprise leading the charge in revolutionizing payment practices is actively seeking a Digital Marketing Manager to join our Marketing Team. Our company stands as a pioneer in developing cutting-edge solutions and products that empower both individuals and enterprises, fostering seamless digital financial journeys.

As a Digital Marketing Manager, you will play a pivotal role in shaping and enhancing our digital presence. Your mission is to develop and implement strategic digital marketing initiatives, driving growth and ensuring our online activities align with the overall business objectives.

Responsibilities:

• Strategic Social Media Management: Develop and execute a multi-platform social media strategy. Manage daily social media activities and engagement.
• Content Calendar Planning: Design and maintain a detailed content calendar. Collaborate with departments to plan strategic content.
• Creative Content Creation: Create high-quality, engaging content for social media. Experiment with innovative content forms.
• Performance Monitoring and Analytics: Track social media performance using analytics tools. Prepare reports and provide strategic insights.
• Campaign Development and Management: Lead digital marketing campaigns for lead generation and brand promotion. Monitor and adjust campaign strategies for optimal results.
• Event Promotion and Support: Promote expos, trade shows, and events online. Coordinate with the events team for cohesive marketing.
• Lead Generation and PPC Campaigns: Develop and execute PPC and lead generation strategies. Optimize PPC campaigns for maximum ROI.
• SEO and CRO: Implement SEO strategies to improve search rankings and visibility. Conduct CRO to improve conversion rates using data-driven insights.
• Trend Monitoring and Adoption: Stay updated on digital marketing trends and best practices. Test and integrate new social media tools and technologies.
• Cross-Functional Collaboration: Collaborate with sales, marketing, and product teams. Participate in brainstorming sessions for new content and campaigns.
• Community Management and Engagement: Foster a positive community environment and engage with followers. Engage with key influencers and industry professionals.
• Exploration and Integration of New Channels: Scout and evaluate new social media channels and platforms. Pilot and integrate promising new channels into the strategy.
• Comprehensive Brand Management Across Platforms: Oversee the social media presence of all company brands. Develop brand-specific social media guidelines and voice.
• Strategic Multibrand Coordination: Facilitate coordination between different brand teams. Organize strategy sessions and monitor online brand reputation.

Requirements:

• Proven experience in media planning and buying, with a minimum of 2-3 years in a managerial role.
• Strong knowledge of digital marketing strategies, tools, and best practices.
• Excellent content creation and social media management skills.
• Proficiency in analytics tools for performance monitoring.
• Experience in leading and managing digital marketing campaigns.
• Ability to collaborate effectively with cross-functional teams.
• Up-to-date with the latest trends and technologies in digital marketing.

Benefits:

• Attractive Compensation: Competitive salary package aiming to retain top talent.
• Vibrant Team Culture: Work with a dynamic, international team that values diversity and collaboration.
• Comprehensive Health Benefits: Enjoy the peace of mind with a private health insurance & a provident fund.
• Modern, Welcoming Workspace: Our pet-friendly office is nestled in the vibrant heart of Paphos, providing a comfortable and inspiring environment.
• Engaging Social Events: Participate in regular team-building activities, events and lively happy hours.
• Professional Development: Commitment to continuous career development and growth opportunities to help you achieve your professional goals.