Brand Insights Manager/ Consumer Research

Bringing people back from boredom since 1994.

Parimatch is an online entertainment company with 30+ years in the game.

We create digital experiences where sports, culture, and technology meet — bold, immersive, and built to engage.

With 4,000+ professionals and operations in 15+ countries, Parimatch is a global ecosystem driven by performance, smart engineering, and style.

We are looking for a Brand Insights Manager/ Consumer Research to join our team.
Your main responsibilities will be:

• Analyze marketing and brand performance across key geographies;
• Track brand dynamics, campaign effectiveness, and channel contribution;
• Collaborate with research agencies: set tasks, ensure research quality, interpret results;
• Prepare regular reports and presentations for the team and shareholders;
• Build systems for data collection, storage, and visualization (dashboards, BI systems);
• Automate data collection and analysis processes, implement best practices;
• Forecasting and scenario modeling: develop "what-if" models to evaluate how changes in budget or media mix impact business results;
• Conduct competitive analysis and trend tracking: monitor competitors' activities and identify opportunities for brand growth;
• Form strategic recommendations: translate analytics into clear insights and actionable plans to optimize budgets, channels, and content.

Essential professional experience:

• 3+ years of experience in analytics or marketing intelligence;
• Advanced Excel/Google Sheets, proficiency with BI tools (Power BI, Tableau, Looker, or similar);
• Experience working with research data and understanding brand metrics (awareness, consideration, NPS, equity, etc.);
• Knowledge of modern effectiveness measurement methods: attribution, MMM, incrementality testing;
• Experience preparing reports for top management/board level;
• Strong system thinking, attention to detail, ability to translate numbers into business meaning;
• Ukrainian or russian language: fluent speaker
• English level: Upper-Intermediate+.

We care about you:

• Vacation: We care about your well-being and offer flexible vacation options tailored to your location.
• Sick Leave Allowance: Your health is our priority. In addition to our standard sick leave allowance, we also offer a flexible sick leave policy without paperwork.
• Co-Working Compensation: Work flexibly, wherever you choose. We provide a monthly budget for co-working spaces in cities where we don't have a physical location, or the option of a budget for home office expenses twice a year, available from day one.
• Benefits Model: Access our benefit programs to support your work-life balance, effective from day one. You can spend this budget on anything, starting from dental care for yourself to veterinary support for your four-legged friend.
• Game Changer: Access MBA scholarships to enhance your knowledge and register your kids for our internal project, "gENERation", focused on boosting the potential of children within Parimatch families.
• Motivation Bonus System: Recognizing your performance is fundamental to our culture. To reward your dedicated work, we have a Motivation Bonus System in place for all our employees.
• Work & Fun Balance: We believe the balance of work and fun is crucial for the well-being of our employees. Corporate events, gifts for your Birthday (Netflix, GoGift, and other certificates), Christmas, and other occasions.

Taking care of our people is an integral part of
Parimatch
shared values, ensuring a supportive and positive workplace culture.