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Senior CRM Manager

3 months ago

Limassol, Limassol, Cyprus Simple Full time

Simple is a successful mobile product that has a user base of over 15 million people and has over 100% year-over-year revenue growth. It helps people improve their nutritional habits through personalized programs, meal tracking, and health insights, which allows them to lead healthier and happier lives.

Right now we are looking for a talented Senior CRM manager that will focus on acquisition and win-back segments and will be responsible for the creation, ownership and delivering the overall CRM strategy for these segments.

Push the pace of innovation and build a future of a healthier world with us

What you'll do:Lead the end-to-end redesign of our customer experience, auditing and rebuilding existing lifecycle journeys to optimize acquistion funnel and win-back campaigns via CRM;Develop and implement new strategies of segmentation and communication via constant experimentation;Perform deep-dives including sales funnel analysis to improve the effectiveness of CRM channels;Track and improve campaigns' performance by consistently monitoring and reporting on key CRM metrics;Collaborate cross-functionally with Growth, Design, Engineering, Analytics and other teams to ensure alignment and coordination of CRM initiatives in the wider ecosystems;Prepare win-back strategy for Simple users, which includes: communication strategy, offers' variation, short and long term plan;Implement various A/B tests via campaign manager, built constant experimentation process;Analyze and calculate uplifts for experiments, propose improvements based on it.What we're looking for:5 years+ of experience in CRM & lifecycle management in high-growth mobile B2C products;Strong understanding of customer lifecycle management, segmentation and personalized strategies, proven track record in revenue uplifts via CRM;Strong email experience (automation, deliverability, etc);Technical expertise with CRM and analytical systems;Previous experience with handling, scheduling and project management high volume communications in fast-moving B2C environment;Excellent understanding of CRM systems and proficiency in using CRM tools (Braze is an advantage) and analytical platforms;Strong problem-solving abilities, a keen eye for details and unparalleled commitment to deliver high-quality work;A self-starter attitude with a proven ability to manage multiple projects simultaneously and work autonomously;Result driven and impact oriented.Perks and benefits:Competitive salary package commensurate with experience, plus stock options;In-office, hybrid work and remote opportunities;Relocation package (Cyprus);The equipment you need to do your job;A premium SIMPLE subscription;21 days annual leave, plus bank holidays (those observed where you live);Support to learn English, should you need (or want) to;Flexible hours. We focus on your results, not how long you spend at your desk.