Customer Engagement and Loyalty Strategist

3 days ago

Limassol, Cyprus beBeeMarketing Full time
Opportunity SummaryCareer Opportunity:

Our team is seeking a highly motivated and skilled CRM Marketing Specialist to play a pivotal role in driving customer engagement and loyalty through strategic marketing initiatives.

Job Description

The CRM Marketing Specialist will be responsible for planning, building, and executing multi-channel CRM campaigns that support key business goals. This includes customer acquisition, retention, reactivation, and loyalty.

Key Responsibilities Include:

  • Developing end-to-end lifecycle strategies from onboarding and engagement to retention and win-back.
  • Segmenting customer data to deliver personalized and behaviorally relevant communications.
  • Using A/B testing, experimentation, and analytics to optimize campaign performance and channel effectiveness.
  • Collaborating with content, design, data, and product teams to create seamless and impactful customer journeys.
  • Monitoring key CRM KPIs such as open rates, CTR, conversions, and LTV, delivering actionable insights and reports to stakeholders.
  • Ensuring CRM campaigns comply with GDPR, CAN-SPAM, and other data privacy regulations.

Requirements

To succeed in this role, you should possess:

  • A minimum of 3 years' experience in email marketing or CRM marketing.
  • Hands-on experience with CRM platforms, such as HubSpot.
  • Expertise in creating, scheduling, and automating email, push notification, and SMS campaigns.
  • Knowledge of client list segmentation and database management.
  • Familiarity with HTML/CSS for email template design and troubleshooting.
  • Experience with email analytics and reporting tools.
  • Ability to design and manage email automation workflows, conduct competitor analysis, and develop strategic campaign plans.

Benefits

We offer an attractive remuneration package, welcome package, discretionary bonus based on company and individual performance, referral bonus for helping us grow, 13th salary, Friday team lunches, daily snacks and beverages, yearly training budget, ongoing training opportunities, up to 25 days of holiday leave, special leave days, flexible working hours, summer hours, hybrid work policy, wellbeing initiatives, and social club communities.

Parental Benefits

Support for new fathers includes two extra paid days off for the birth of their child. New mothers may leave up to two hours early daily if working a full 40-hour week and their child is under 16.

Family Support

Emergency leave for school pickups and attending school activities up to two times a year are available.

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