Strategic Growth Lead

Brainforce is seeking an experienced Strategic Growth Lead to drive audience growth, market expansion, and strategic partnerships for a global events management company. This role involves conducting market research, developing growth strategies, and collaborating with cross-functional teams to enhance our reach and continuously align our events with industry trends.

Key Responsibilities:

Market Research & Industry Analysis

• Identify, assess and conduct market research for new markets and regions for events expansion.
• Develop market entry strategies based on research findings and industry trends.
• Monitor financial industry updates, emerging trends and regulatory changes to ensure that events remain aligned with the latest developments and continuously meet industry needs.
• Analyse customer and industry data to refine event positioning and value proposition.
  

Audience Growth & Engagement

• Identify and define target audience segments for each event based on industry needs.
• Research and analyse audience insights to identify expectations, preferences and pain points.
• Develop strategies to attract and engage new attendees, ensuring high-value participation.
• Support marketing and sales teams with insights to improve audience acquisition efforts.
  

Partnerships & Business Development

• Identify, evaluate and establish strategic partnerships that can enhance event reach and value proposition.
• Assess impactful partnership opportunities for expanding into new markets and segments.
  

Performance Tracking & Insights

• Implement methods for gathering valuable data and use this data to inform business decisions and drive strategic planning.
• Provide regular reports and insights to inform decision-making and improvements.
  

Cross-Team Collaboration

• Work closely with product, marketing, content and sales teams to align strategies and execution.

Requirements

Education and Professional Background:

• Bachelor's Degree in Marketing, Business Administration, Economics, Data Science, or a related field.
• Master's Degree (preferred) in Business Administration (MBA), Marketing, Strategic Management, or a related field.
• 5+ years of proven experience in business development, market research and growth strategy, preferably within the Trading Industry and Events sector.
• Demonstrated ability to develop and execute market expansion strategies.
• Experience in identifying and securing strategic partnerships that drive business growth.
  

Technical Skills

• Industry Knowledge: Strong understanding of financial markets, trading and fintech.
• Market Research: Proven experience in conducting research and developing data-driven market expansion strategies.
• Business Development: Demonstrated ability to identify and secure strategic partnerships that drive growth.
• Analytical Skills: Ability to translate market data and audience insights into actionable strategies.
• Strategic Planning: Experience in developing and executing growth and expansion strategies.
• Performance Tracking: Ability to implement methods for data collection, analysis, and reporting.
• Collaboration: Experience working effectively with cross-functional teams (product, marketing, sales, and content).
• Communication Skills: Strong presentation skills with the ability to convey insights and strategies effectively.
  

Personal Attributes:

• Results-Driven: Focused on achieving growth targets and business development goals.
• Strategic Thinker: Ability to develop long-term strategies that align with organizational objectives.
• ​Adaptability: Capable of adjusting strategies effectively based on evolving market trends.
• Collaborative: Ability to work seamlessly with diverse teams to achieve common goals.
• Proactive: Demonstrates initiative in identifying opportunities and proposing innovative solutions.
• Detail-Oriented: Meticulous approach to research, analysis, and strategy development.
• Communication: Clear and effective communicator, both verbally and in writing.

Benefits

• Competitive Compensation Package
• ​Health and Dental Coverage for Well-being
• Annual Discretionary Bonus based on performance
• 21-days Annual Leave 
• 5 paid sick leave days. 
• Flexible Working Hours
• Working from Home Option 
• Long Weekend Leave
• Maternity/Paternity Top Up allowance 
• Complementary Lunch at the office 
• Laptop