CRM Manager

5 days ago

Limassol Municipality, Limassol, Cyprus Elevate Core Full time €40,000 - €80,000 per year

We are partnering with a fast-growing digital entertainment group that operates several successful online casino brands. The team is expanding and looking for a 
hands-on CRM Manager
 to own and scale the entire player lifecycle strategy — from onboarding and retention to reactivation and loyalty.

This is a role for someone who enjoys building smart, data-driven campaigns and isn't afraid to get deep into the numbers, testing, and automation.

What you'll do

  • Own and optimize the 
    CRM strategy
     across the full player journey — FTDs, new, active, at-risk, lapsed, and reactivated users.
  • Build and deliver 
    multi-channel campaigns
     (Email, SMS, Push, On-site) with clear KPIs and tracking.
  • Design and maintain 
    automated journeys
     with triggers, frequency caps, exclusions, and control groups.
  • Segment players by 
    behaviour, value, and preferences
     to ensure personalized and timely communications.
  • Measure performance and drive improvements in 
    retention, re-deposit rate, ARPPU, churn
    , and 
    bonus cost-to-deposit
    .
  • Produce 
    clear, actionable reports
     (D1/D7/D30 retention, LTV, NGR) with insights and next steps.
  • Continuously test and refine: manage A/B and holdout experiments, document learnings, and roll out winning versions.
  • Keep the CRM system structured — templates, dynamic content, deliverability, QA before launch.
  • Collaborate with 
    Casino Ops, VIP, Product, Content/Design, and CS
     teams to ensure consistency of messaging and promotions.
  • Monitor competitor activity and maintain a best-in-class retention playbook.

What you'll need

  • Excellent command of 
    English (C1+)
    .
  • 3+ years of experience
     in CRM within iGaming, ideally at a senior or specialist level.
  • Proven success in building 
    automated lifecycle programs
     that impact retention and LTV.
  • Solid knowledge of 
    CRM platforms and automation tools
     (experience with Smartico is an advantage).
  • Strong 
    data literacy
     — ability to analyse KPIs and transform insights into action.
  • Highly organized, proactive communicator, comfortable juggling multiple projects.
  • Flexibility to support occasional weekend campaigns when required.

Nice to have

  • Hands-on experience with 
    Smartico
     or similar platforms.
  • Basic SQL/BI
     knowledge (for quick data validation or reporting).
  • Understanding of 
    casino mechanics
     (bonuses, wagering, lobby setup) and 
    responsible gaming
     principles.

What you'll get

  • A 
    friendly, creative team
     where you truly own your work.
  • Competitive package based on experience and performance.
  • All tools and technology needed to succeed.
  • Lunch provided in the office.
  • Performance Bonus Scheme
     and annual salary review based on impact.

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