Customer Relationship Management Manager
4 days ago
Middle / Senior Retention Manager
Кипр, iGaming | офис в Лимассоле
Мы — международная iGaming-компания, создающая высоконагруженные развлекательные платформы. В связи с ростом ищем Retention Manager (Middle/Senior), который будет выстраивать персонализированные коммуникации и повышать лояльность пользователей.
Задачи:
- Разработка и оптимизация цепочек коммуникаций (email, push, in-app и др.), с фокусом на
стратегии прогрева email-ящиков и доменов
. - Управление email-кампаниями для верифицированных и не верифицированных пользователей.
- Создание стратегий сегментации, персонализации и автоматизации.
- A/B-тестирование гипотез, анализ retention-метрик (retention rate, churn, LTV и др.).
- Запуск retention-инициатив для ключевых сегментов, особенно в email-маркетинге.
- Взаимодействие с аналитиками, маркетингом и продуктовой командой.
- Работа с CRM (Braze, Mindbox, Salesforce и др.), запуск триггерных и автоматизированных кампаний.
- Подготовка отчетов и предложений по улучшению.
Требования:
- Опыт в iGaming от 2 лет.
- Опыт работы в роли Retention / CRM-менеджера.
- Уверенное владение
(SQL не обязателен). - Глубокое понимание прогрева email-ящиков и построения автоматизированных сценариев.
- Опыт сегментации, персонализации и запуска retention-кампаний.
- Навыки A/B-тестирования и анализа результатов.
- Понимание ключевых продуктовых метрик (retention, churn, LTV).
- Уверенное владение Excel / Google Sheets.
- Английский — не ниже Intermediate.
Будет плюсом:
- Экспертиза в прогреве email-доменов.
- Знание клиентского пути и поведенческой аналитики.
- Навыки BI (Power BI, Tableau) или SQL.
- Опыт внедрения геймификации в retention-кампании.
- Навыки автоматизации и верификации email-данных.
Мы предлагаем:
- Офис в Лимассоле.
- Минимум бюрократии, максимум свободы и скорости.
- Возможность тестировать идеи, учиться на ошибках и достигать результата.
- Прозрачный рост и развитие вместе с компанией.
- Уютную атмосферу, совместные активности и приятные бонусы.
- Если вам близка идея создавать запоминающийся клиентский опыт — будем рады познакомиться
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