CRM / Retention Manager (Full-Time, Remote)

1 week ago

Limassol, Limassol, Cyprus Cannonball Code Full time €104,000 - €130,878 per year

CRM / Retention Manager (Full-Time, Remote)

CRM | Customer Journeys | Retention Marketing

Remote (Global) | Full-Time

Company Description

Cannonball Code is a fintech and high-risk venture builder. We specialize in building resilient, scalable, and user-first digital products in high-risk, high-growth verticals, including online gaming and social casinos.

We operate with a flat organizational structure that values openness, autonomy, and close collaboration. Our team is proactive, ambitious, and unafraid to challenge conventions in order to create meaningful impact through technology.

Learn more:

Role Description

We're looking for a CRM / Retention Manager to design, implement, and optimize multi-channel customer journeys for our online casino products. This role is perfect for someone who is data-driven, user-focused, and passionate about building personalized communication that drives engagement, loyalty, and lifetime value.

You will own the retention strategy end-to-end: from segmentation and campaign setup in platforms like

, to analyzing performance and iterating on lifecycle strategies.

This is a full-time remote position with flexible hours and close collaboration with the Product, Marketing, and Data teams.

Key Responsibilities

  • Develop and execute CRM and retention strategies across email, push, SMS, and in-app messaging
  • Design automated customer journeys to increase engagement, conversions, and loyalty
  • Segment users based on behavior, lifecycle stage, and value
  • Create A/B tests and continuously optimize communication for performance
  • Analyze campaign metrics and user data to identify trends and opportunities
  • Collaborate with Product and Marketing teams to align retention initiatives with business goals
  • Ensure compliance with industry standards, GDPR, and responsible gaming requirements

Required Qualifications

  • Proven experience in CRM, retention, or lifecycle marketing (ideally in online gaming, iGaming, or e-commerce)
  • Strong knowledge of customer segmentation, cohort analysis, and marketing automation tools (

    , Braze, Iterable, or similar)
  • Analytical mindset with the ability to turn data into actionable insights
  • Excellent written communication skills and ability to craft compelling user-facing messages
  • Strong organizational skills and attention to detail
  • Proficiency in English

Bonus Skills

  • Experience in iGaming, sweepstakes, or social casinos
  • Knowledge of responsible gaming frameworks
  • Familiarity with BI tools (Tableau, Looker, PowerBI) or SQL for deeper analysis
  • Experience in managing VIP or loyalty programs

What We Offer

  • Fully remote work with a flexible schedule
  • Competitive compensation above market rates
  • The opportunity to build a retention engine for a next-generation casino product
  • A strong, ambitious team that values ownership, creativity, and measurable impact
  • Direct influence on the product's customer experience and growth trajectory

Ready to build journeys that keep players coming back?

Apply now. Let's dare to make it engaging.

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