Product Marketing Manager

2 weeks ago


Nicosia, Nicosia, Cyprus SweepTech iGaming Solutions Full time €104,000 - €130,878 per year

Job Summary
We are an innovative startup building a cutting-edge, secure, and responsible
CS2/CS:GO Skin Gambling and Casino Platform
. We're passionate about creating a thrilling, fair, and compliant entertainment experience for gamers. As we transition from development to launch, we require a versatile and driven
Product Marketing Manager
to bridge the gap between building the product and successfully bringing it to market.

This unique role combines the critical disciplines of Product Go-to-Market Strategy and Digital Marketing for our brand-new platform. You will play a crucial role in establishing the marketing backbone during development, ensuring a seamless and high-performing launch and ongoing growth. You'll own the processes, tools, and cross-functional coordination needed to market our products effectively, with a strong emphasis on compliance and user safety.

Required Qualifications (Must-Have)

  • 3+ years of experience in Product Marketing, Product Growth/Management, or similar roles within a high-growth B2C tech startup/product in the iGaming/Gambling industry.
  • Proven experience and expertise in the Online Gambling, iGaming, and CS2/CS:GO Skin Gambling ecosystem is a must.
  • Successful experience in launching products to the market, creating and executing go-to-market (GTM) and positioning strategies, and implementing marketing initiatives.
  • Proven hands-on experience building and scaling marketing processes from the ground up.
  • Knowledge of the entire lifecycle of a product, from ideation to market launch and beyond.
  • Solid understanding of product marketing lifecycle, digital marketing principles, user acquisition channels/funnels, retention loops, unit economics, and the metrics that matter.
  • Experience working with analytics tools and turning data into stories & actions.
  • Strong data analysis skills with the ability to work with large amounts of data and generate practical recommendations.
  • Passion for gaming, esports, and the CS2/CS:GO community.
  • Fluency in Ukrainian or Russian and proficiency in English for technical collaboration in a remote/global team setting.
  • Ability to work within the CET/EET time zone.

Your Advantage

  • Experience in setting up successful collaborations with Counter-Strike (CS) streamers.
  • Proven experience in growing a start-up project toward a market leader position.
  • Previous experience working in start-up environments with rapid iteration cycles.
  • Experience leading or mentoring PMM teams or cross-functional squads, or a strong desire to step into a leadership role.

Key Responsibilities

  • Leading and growing the Product Marketing function with a hands-on approach.
  • Develop marketing strategies for our B2C products and B2B platform features.
  • Contribute to product mechanics and design with proven, market-tested enhancements.
  • Structure effective partnerships with traffic acquisition partners.
  • Create positioning and unique value propositions.
  • Collaborate hand-in-hand with product, design, and development teams.
  • Monitor KPIs (conversions, engagement, retention, launch effectiveness).
  • Continuously generate, validate, and prioritize bold hypotheses for A/B tests and funnel improvements.
  • Optimize conversion across key funnel stages - from first touch to deposit (not just to match market benchmarks, but to beat them).
  • Initiate changes to increase conversions, user engagement, and retention.
  • Synchronize marketing activities with the product roadmap.
  • Plan marketing launches, entering new markets.
  • Conduct market, competitor, target audience, and customer development research.
  • Work closely with stakeholders to define product positioning, messaging, and unique value propositions that align with market demands and clearly communicate product benefits.
  • Collect feedback and work with analytics from the website/product to monitor feature/product adoption and customer engagement to inform ongoing marketing strategy and product development.
  • Exploit AI tools (e.g., ChatGPT, Midjourney, automation frameworks) to accelerate research, ideation, and execution.
  • Report on the effectiveness of initiatives and promotion results.

Recruitment Process

  • Application Review
    (1-2 weeks). If you have not received a response from the recruiter, it means that your experience is not relevant to this vacancy.
  • Interview Stages
    (2-3 weeks).

  • Prescreen Call with Recruiter - 30 min.

  • Interview with Hiring Manager - 60 min.
  • Test Assignment.
  • Final Interview with Founders - 60 min.

Job Offer.
Referrals
: Employment and Background Check.

We Offer

  • Competitive compensation package (depends on your experience and skills).
  • Fully remote work with flexible hours (within the CET/EET time zone) from any location of your choice.
  • 29 business days of vacation and paid sick leave.
  • Corporate equipment (laptops, monitors, etc.).
  • Professional courses/certifications (200 EUR per year).
  • Operating in a start-up environment with cutting-edge technologies and unlimited investments in software upgrades, free from legacy systems or outdated solutions.
  • Values-driven culture with a friendly and supportive work environment.
  • Matrix organizational structure designed to streamline communication, remove barriers, and promote efficiency.

We're not looking for someone to just "join the team" - we're looking for someone ready to shape the product, lead meaningful growth, and make an impact from day one.
If that sounds like you - send over your CV, and let's talk



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