Head of Marketing

20 hours ago

Limassol, Limassol, Cyprus Parimatch Full time €80,000 - €120,000 per year

Bringing people back from boredom since 1994.

Parimatch is an online entertainment company with 30+ years in the game.

We create digital experiences where sports, culture, and technology meet — bold, immersive, and built to engage.

With 4,000+ professionals and operations in 15+ countries, Parimatch is a global ecosystem driven by performance, smart engineering, and style.

We are looking for a Head of Marketing (iGaming) to join our team.
Your main responsibilities will be:

  • Develop and execute a comprehensive marketing strategy to attract players in Turkey across all key traffic acquisition channels;
  • Collaborate closely with centralized holding teams for budgeting, strategic alignment, and performance control in: Affiliate marketing, SEO, In-house Facebook acquisition, Brand awareness;
  • Build and scale the following marketing verticals within the project itself: - Influencer marketing (collaboration with streamers, influencers, forums, local websites, public, raising own streamers);
  • High-quality brand awareness with presence on all top websites and platforms in the geo, eventually internalizing this function from the holding;
  • Covert offline marketing campaigns (e.g. guerrilla & ambient marketing tailored to the local market);
  • Telemarketing (call-center team already exists and is actively growing);
  • Building of an In-House acquisition team (Facebook, PPC, Revenue Share-based placements).

Essential professional experience:

  • 2+ years of marketing experience in the Turkish iGaming market;
  • Strong understanding of local audience behavior and market specifics;
  • Solid contact base: affiliates, streamers, influencers, agencies, publishers, community admins, direct media buyers, websites, forums, etc.;
  • Proven experience in building and managing high-performance teams, as well as working cross-functionally with other departments;
  • Data-driven mindset with solid budgeting skills, performance analysis capabilities, and ROI-focused decision making.

We care about you:

  • Vacation: We care about your well-being and offer flexible vacation options tailored to your location.
  • Sick Leave Allowance: Your health is our priority. In addition to our standard sick leave allowance, we also offer a flexible sick leave policy without paperwork.
  • Co-Working Compensation: Work flexibly, wherever you choose. We provide a monthly budget for co-working spaces in cities where we don't have a physical location, or the option of a budget for home office expenses twice a year, available from day one.
  • Benefits Model: Access our benefit programs to support your work-life balance, effective from day one. You can spend this budget on anything, starting from dental care for yourself to veterinary support for your four-legged friend.
  • Game Changer: Access MBA scholarships to enhance your knowledge and register your kids for our internal project, "gENERation", focused on boosting the potential of children within Parimatch families.
  • Motivation Bonus System: Recognizing your performance is fundamental to our culture. To reward your dedicated work, we have a Motivation Bonus System in place for all our employees.
  • Work & Fun Balance: We believe the balance of work and fun is crucial for the well-being of our employees. Corporate events, gifts for your Birthday (Netflix, GoGift, and other certificates), Christmas, and other occasions.

Taking care of our people is an integral part of
Parimatch
shared values, ensuring a supportive and positive workplace culture.

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