Conversion Rate Optimization Specialist

Who We Are.
Axi is a leading global provider of margin and deliverable Foreign Exchange, Contracts for Difference (CFDs), and Financial Spread betting. Our business has evolved into a world-class, multifaceted brokerage with offices in six regions. With heavy investment in the latest trading technology, Axi seeks to offer the most comprehensive end-to-end trading experience available, servicing traders of all levels from beginners to institutional-level clients.

Let's talk about the cool stuff you do at Axi
The Conversion Rate Optimization (CRO) Specialist is responsible for improving the effectiveness of our digital channels by increasing the percentage of users who take desired actions across our customer journey. In this role, you will be responsible for analysing website, campaigns performance, landing pages, onboarding funnel, emails etc. data, identifying opportunities for optimization, and implementing strategies to increase conversions across our digital properties.

Your EDGE Assignment/You Will

• Analyze user behaviour, conversion data, and customer journeys to identify areas for improvement.
• Plan and execute A/B tests, multivariate tests, and other experiments to optimize conversion rates.
• Collaborate with UX/UI designers, developers, and marketing teams to implement improvements.
• Use tools like Google Analytics, Hotjar, Crazy Egg, and others to gather actionable insights.
• Create detailed reports on test results, performance metrics, and provide recommendations.
• Optimize landing pages, lead capture forms, checkout processes, and other key conversion points.
• Continuously monitor website/landing pages and funnel performance, identifying issues and opportunities.

Are you the one?

• Minimum 1 year of experience in a Conversion Rate Optimization (CRO) role or a related digital marketing/UX role.
• Demonstrated experience in increasing conversion rates through data-driven strategies, testing, and implementation.
• Industry experience in Forex is preferred, but strong candidates from iGaming, digital agencies, or other data-focused industries will also be considered.
• Strong analytical skills with hands-on experience using Google Analytics
• Experience with other CRO/analytics tools such as Hotjar, Crazy Egg, VWO, Optimizely, or similar is an advantage.
• Proven ability to analyze user behavior, website performance, and customer journeys to identify conversion opportunities.
• Ability to present clear conversion performance reports, actionable insights, and recommendations to stakeholders.

Axi's bag of delights

• Competitive and attractive compensation.
• Extensive learning opportunities, such as professional training and certifications and soft skills development.
• 21 annual leave days per year, 5 paid study leave days per year, and 1 paid volunteer day per year.
• Health Insurance.
• Hybrid work mode for greater flexibility

Axi's interview journey

• Talent Acquisition Interview minutes)
• Final Interview (60 minutes)

Please note that our organization works with recruitment agencies on a pre-approved basis only. A recruitment agency that wishes to submit candidate profiles or resumes for consideration must obtain prior written consent from our talent acquisition team. We do not accept unsolicited resumes from recruitment agencies, and we will not be responsible for any fees related to unsolicited resumes. Should we receive an unsolicited resume from a recruitment agency that does not have prior written consent, we will not be responsible for the payment any fees related to the recruitment of the candidate represented in the unsolicited resume.

At Axi, we prioritise creating a workplace that upholds fairness and respect for all. We encourage every individual within our community to contribute towards a culture where everyone feels a sense of belonging and is treated with the dignity they deserve. We make all employment-related decisions—whether in hiring, compensation, training, performance reviews, or termination—based on merit and without bias, ensuring equal opportunities for everyone. We consciously work to identify and overcome any unconscious biases, with a commitment to fostering an inclusive environment where every employee and candidate feels genuinely welcomed and valued.