Senior CRM Specialist

3 days ago

Limassol, Limassol, Cyprus BettingJobs Full time €45,000 - €55,000 per year

BettingJobs
is currently working with a Greek based iGaming affiliate marketing company. They are expanding their team in
Limassol
with the addition of a
Senior CRM Specialist.

Responsibilities:

  • Develop and implement customer lifecycle strategies, ensuring alignment with overall marketing and business goals
  • Build and manage customer lifecycles and automations to support personalized and automated CRM campaigns
  • Create, manage, and analyse customer lists for accurate segmentation and targeted marketing efforts
  • Collaborate with the marketing campaign team to develop promotions, incentives, and events that drive customer engagement and retention
  • Create customer engagement templates and user journeys to nurture leads, and conversions, and support new business acquisition and retention sales revenue targets
  • Regularly monitor customer data to uncover insights, trends, and patterns
  • Configure and manage CRM systems to support various marketing initiatives and campaigns
  • Develop and maintain a test-and-learn roadmap to drive continuous improvement in CRM strategies
  • Provide actionable recommendations based on data analysis to enhance marketing strategies and customer experiences.

Requirements:

  • Bachelor's degree in Marketing, Business, Information Technology, or a related field
  • Minimum of 3 years of experience in CRM management, preferably in a senior or specialist role
  • Minimum of 3 years of experience in a similar role within the iGaming industry
  • Strong understanding of CRM systems, tools, and best practices
  • Experience in using Smartico or Fast Track would be an advantage
  • Proficient in data analysis tools and techniques, with experience in generating and interpreting CRM reports
  • Ability to work independently and manage multiple projects simultaneously
  • Strong command of the English language, both written and verbal
  • Ability to work on weekends depending on business requirements

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