Senior CRM Manager

Location: Cyprus, Limassol

Seniority Level:
Senior level

Industry: iGaming

Key Skills Needed

• Expertise in
  CRM platforms
  (Smartico, Fasttrack, or similar) and campaign management tools.
• Strong knowledge of
  multi-channel marketing
  (Email, SMS, Push, In-app).
• Proficiency in
  player segmentation, data analysis, and KPI tracking
  .
• Experience with
  CMS platforms
  and updating content across brands/markets.
• Ability to design and
  execute personalized player journeys
  .
• Familiarity with
  3rd-party integrations
  (email/SMS providers, automation tools).
• Strong
  project management
  skills, able to run multiple campaigns at once.
• Excellent
  communication and collaboration
  skills to work cross-functionally.
• Knowledge of
  lifecycle marketing, retention strategies, and A/B testing
  .
• Ability to
  deliver high-quality work within strict deadlines
  .
• Detail-oriented,
  results-driven
  , and adaptable in a fast-paced environment.

About us:

RevNinja is a leading provider of full-stack B2B services designed to empower external clients in the iGaming industry. Our mission is to deliver comprehensive, innovative solutions that enable our clients to offer top-tier experiences to their users. From development and platform integration to marketing, user acquisition, and customer support, we cover every aspect of the B2B lifecycle. Our team of experts works collaboratively to deliver custom solutions that drive growth, engagement, and revenue. We believe in creating a fast-paced, collaborative, and dynamic work environment where every team member plays a vital role in our success.

About the Role

We are looking for a
Senior CRM Manager
to take full ownership of our CRM strategy and execution across multiple brands and markets. This role is critical in driving customer engagement, retention, and growth through data-driven, personalized campaigns. The ideal candidate has deep experience in CRM platforms, understands player journeys, and can collaborate cross-functionally to deliver impactful results.

Key Responsibilities

• Own the
  end-to-end CRM strategy
  , ensuring alignment with business goals and customer engagement objectives.
• Design, plan, and execute multi-channel campaigns
  (Email, SMS, Push, In-app, and more) tailored to different player segments.
• Manage and optimize CRM tools, including
  Smartico, Fasttrack, and other platform-specific tools
  .
• Work closely with
  content, design, and product teams
  to deliver engaging, on-brand communications.
• Monitor, analyze, and optimize
  playerjourneys and campaign KPIs
  , providing actionable insights and recommendations.
• Manage and coordinate
  3rd-party tools and providers
  (email service providers, SMS platforms, etc.).
• Update and maintain content across brands and markets using different
  CMS platforms
  .
• Stay up to date with industry best practices and emerging CRM technologies to continuously improve performance.

Requirements

• Proven experience (5+ years) in
  CRM management
  within a fast-paced digital or multi-brand environment.
• Strong knowledge of
  CRM tools
  (Smartico, Fastrack, or similar).
• Hands-on experience with
  multi-channel campaign management
  .
• Solid understanding of
  data analysis, player segmentation, and KPIs
  .
• Familiarity with
  CMS systems
  and ability to update content across multiple markets.
• Excellent project management skills with the ability to manage multiple campaigns simultaneously.
• Strong communication and collaboration skills to work effectively across teams.
• Detail-oriented with a results-driven mindset.
• Experience in
  iGaming, FinTech, or related industries
  .
• Knowledge of
  customer lifecycle marketing
  and personalization strategies.
• Previous experience managing CRM migrations or tool implementations.

What We Offer

• Competitive salary and benefits package.
• Opportunity to work in a dynamic and fast-growing iGaming environment.
• Career growth and development opportunities within a forward-thinking company.
• Leadership role with high visibility and strategic influence.
• A collaborative, inclusive, and forward-thinking team culture.
• Discounted Gym Membership