CRM Manager
20 hours ago
For our client, a leading GameTech company that focuses on all aspects of the iGaming industry, we are looking for a CRM Manager (f/m/d) for a full-time position in the office in Limassol, Cyprus.
Your responsibilities:
- Own the CRM lifecycle-plan across the players journey (first depositors, new,active, at-risk, lapsed, and reactivated)
- Build and run campaigns across email/SMS/push/on-site with clear goals and tracking
- Set up automations and journeys (triggers, frequency caps, exclusions, control groups) based on the players behavior
- Measure and improve players behavior
- Report what matters (e.g., D1/D7/D30 retention, LTV, NGR) in plain language with clear next steps
- Testing: A/B and holdout tests; document what worked and rollout winners
- Watch competitors and keep our playbook current
- Excellent English knowledge (C1+)
Your requirements:
- 3+ years experience in iGaming CRM
- A track record of building automated lifecycle programs that move retention and LTV
- Solid experience with CRM platforms and automation; Smartico and basic SQL/BI knowledge is a plus
- Data-comfortable: you can dig into numbers and turn insights into action
- Clear communicator, organized, and able to juggle multiple projects
- Willing to cover occasional weekends when needed
Your benefits:
- A friendly, creative team where you own your work
- Competitive salary based on experience and impact
- All the tools and tech you need
- Lunch in the office
- Performance Bonus Scheme and annual salary review
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