Senior CRM Service Manager
16 hours ago
Our Client is more than a marketing agency - they're a creative growth partner for ambitious brands. With expertise spanning digital strategy, social media, PR, influencer marketing, SEO, programmatic advertising, and CRM, they combine bold ideas with sharp analytics to deliver meaningful, measurable impact.
Their approach is rooted in people, bringing together passionate and diverse talent and fostering an environment where creativity and initiative thrive. Think this sounds like the right place for you? Then you just might be who they're looking for.
Key Responsibilities:
- Develop and own the overall strategy for CRM and outbound marketing efforts, including expanding current channels such as push notifications, in-app messaging, and SMS, as well as building CRM efforts via email.
- Translate high-level strategies and goals into clear objectives, key results, and actionable roadmaps for execution.
- Lead end-to-end daily CRM operations, including collaborating with Product and Development teams to assess technical scopes and requirements for project work, campaign creation, and reporting on campaign performance and results.
- Manage CRM campaigns and initiatives, including maintaining status updates on progress, timelines, dependencies, and deliverables.
- Act as the primary communicator with key stakeholders and leadership team members regarding campaign and project progress.
- 3–5 years of experience developing lifecycle CRM programs.
- Proven experience in segmentation, automation strategy, and digital marketing using channels such as email, push notifications, and SMS.
- Extensive experience with CRM automation platforms such as Optimove, Symplify, or similar tools.
- Expertise in translating data analysis into actionable marketing messaging campaigns that improve user behavior, such as retention and churn reduction.
- Demonstrated ability to develop and execute A/B tests to decrease churn, utilizing email, push, and in-app messaging strategies.
- Strong analytical skills with experience in reporting and data visualization tools such as Power BI or Tableau.
- Up-to-date knowledge of innovative tools, platforms, and marketing resources.
- Experience with gambling/betting B2C products is ideal, with bonus points for high-load marketing experience.
- Relocation to Cyprus with comprehensive support
- A dynamic and collaborative work environment
- Career growth opportunities in a fast-paced industry
- Fun and engaging company culture
- Comprehensive medical insurance and wellness perks
- days of vacation per year (It depends on the location)
Dear Candidates, due to a high volume of applications, only selected candidates will be contacted for interviews. We appreciate your understanding. Thank you for considering a career with us.
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