Senior CRM manager

15 hours ago

Limassol Cyprus IGaming Hunt Full time €45,000 - €75,000 per year

We are looking for experienced professional to obtain the Senior CRM manager role.

Position in based in Limassol, Cyprus. Relocation is provided by the company.

Responsibilities:

  • Design and oversee the strategic direction for CRM and outbound marketing initiatives, enhancing existing channels like push notifications, in-app messaging, and SMS, while also growing CRM efforts through email marketing.
  • Break down strategic goals into measurable objectives, key results, and actionable plans for effective execution.
  • Oversee all aspects of daily CRM operations, including close collaboration with Product and Development teams to determine technical requirements for projects, manage campaign execution, and evaluate campaign performance and outcomes.
  • Coordinate and monitor CRM campaigns and programs, ensuring clear updates on progress, timelines, dependencies, and deliverables.
  • Serve as the main point of communication for key stakeholders and leadership regarding updates on campaigns and projects.

Requirements:

  • 3–5 years of hands-on experience in creating lifecycle CRM programs, preferably within the iGaming industry.
  • Strong track record in segmentation, automation strategy, and leveraging digital marketing channels such as email, push notifications, and SMS.
  • Comprehensive knowledge of CRM automation tools like Optimove, Symplify, or equivalent platforms.
  • Proficient in turning data insights into impactful marketing campaigns that drive user engagement, retention, and reduce churn.
  • Experience designing and implementing A/B tests to enhance performance through email, push, and in-app messaging.
  • Advanced analytical capabilities with proficiency in reporting and visualization tools such as Power BI or Tableau.
  • Familiarity with cutting-edge tools, platforms, and marketing trends.
  • Prior experience working with gambling or betting B2C products is preferred, especially in high-load marketing environments.
  • Upper-intermediate level of proficiency in English.

What's in it for you:

  • Continuous learning and development opportunities with challenging projects.
  • Legalisation support for both employee and their family in Cyprus.
  • Comprehensive relocation package, including travel and accommodation arrangements.
  • Access to company fitness facilities to promote employee well-being.
  • Support for language skill development with partial reimbursement for language classes.
  • Special birthday celebrations and generous vacation allowance for proper rest.

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